factors other than the purely economic must be taken into account. The problem with our purely economic thinking is that it is tainted with neoliberalist assumptions about worth. Humans, certainly all the ones in the first world, have been programmed to accept the notion that economic growth, most particularly at the personal level, is essential. To challenge this paradigm is to adopt the denialist annoying Greta Thunberg ‘how dare you’ stance. But in fact what we do need to do - if you factor anything other than pure Homo economicus thinking - is to do away with stuff. Perhaps take a significant dip in our GDP rich life. Give up some goods, some cargo, some economic cudos. Will we be poorer for it? Will our health go into decline? Will our world become much smaller? Perhaps we’ll travel less, the carbon load of flying is prohibitive. But will we be poorer? Will our air and waterways be cleaner? Will some of the wilderness be restored? Will we rediscover community? I don’t know, but I don’t think we can continue with business as usual. Because business isn’t (despite what they tell us) everything. We can choose to remain fossil fooled or we can choose not to be.